(highlight:: Deciding What Aspects of Your Product Should Be Free
Summary:
When deciding what to make free in your product, consider if it aids indirect monetization, has viral or network effects, serves every user, contributes to the 'aha' moment, or creates habit loops.
Anything that promotes growth should be free, while anything creating friction for growth should be paid. Ultimately, the decision should align with your monetization strategy and help achieve growth model outcomes without sacrificing monetization potential.
Transcript:
Speaker 2
You may have just answered this, but for a prodict leader or founder who's thinking about what they should make free and their preman model, dve kind of a mental model of how you think About yours. What you should make free? Or is that too big of a question for a quick answer?
Speaker 1
So wen you first have to aline on what your strategic value of free is. I do have a general framework of saying premium has to do, has to check one of these boxes, does it help my indirect monetization? So some sort of virality or network effects? If it does, i'm probably going to make it free. Does it suffice for every single user, regardless of their complexity? If it does, then it's probably commoditization of the fuature anyways, and i should make it free. Does it help my aha moment? If it does, then i definitely want to have a p o c as part of my free and i'm going to put it in in the free offering. Ah, does it create habit loops for me, solesa notifications, or some sort of a channel communication? If it does, then i'll probably going to put it for free. So anything that actually creates friction for my growth model, i'll probably get it in the pad. Anything that promotes my growth model, i will put it into free. Now, it is very heavily dependent on your actual monotization strategy, so it's a little bit of over encompassing statement. But at the end of the day, i'm thinking about it very muh chindis free help me achieve my golf model outcomes without sacrificing monetization potential?)
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