(highlight:: Intellect is for Understanding How We Feel at the End of the Decision
Key takeaways:
• Emotional decisions are based on our intellect trying to understand how we will feel at the end of the decision.
• The SWOT analysis is not always the best way to make decisions because it is based on how we will feel at the end of the decision, not on what is the best result.
Transcript:
Speaker 1
The quintessential link is that we make emotional decisions. We do not make intellectual decisions. What we're doing is we're using the intellect to help us try to understand how we will feel at the end of the decision. So we use a SWOT analysis to, it's not really like what's the best result. It's what, how will we feel at the end of it? And I think I've said this on the podcast too before, which is, right, if you dug your SWOT analysis and some authority that you completely trusted looked at you and said, you know, if You just choose this, you'll be happier. Or if you just choose this, you'll have a more satisfied life. The SWOT analysis just goes out the window.)
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