We use drawing to have a productive private monologue, to think out loud on paper. The exploration phase is all about spontaneous drawings to get going, stimulate our imagination, and fixate all those ideas rapidly. It is not a beauty contest.
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(highlight:: When ideas are still in their infancy—for example here I am not 100% sure we should go with the pot rings and want to discuss the idea with fellow designers—I recommend a very simple format: 
one headline
one image
one written sentence)
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When we show an idea—as opposed to a final product—we usually want to make room for debate. The less we show, the more people can think and say. The drawing should be clear but not too elaborated. The text is kept simple and short. Too much information might suffocate precious feedback from others.
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