I do see an alternative approach, which we call weaving from the inside out. The idea is that you start at the center, usually with a small group. Your role is not to convert them, but rather to connect them to each other and help them to come into conversation with each other. Ideally this creates a dense web of relationships, a core. Over time we invite more people to the group. As they choose how they want to engage, different circles of engagement form: from the most active at the core to the bystanders on the periphery.
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When weaving from the inside out, my focus is on the active members at the center. My role there isn’t to push anyone, but to help strengthen the core. My work is highly relational. The core incentive is relational. This engagement tends to sustain much better over time, but it’s also much slower. Yet, even when we weave from the inside, we’ll need new people to join from the outside. They’ll bring fresh energy, new perspectives and they help the group not go stale…
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