Velocity — the speed with which knowledge moves through an organization.
- No location available
-

Viscosity — the richness or thickness of the knowledge transferred.
- No location available
-

Data is a set of discrete, objective facts about events. In an organizational context, data is more usefully described as structured records of transactions. - Davenport & Prusak (1998)
- No location available
-

Note that data can pose as information. For example, trivia and bits of news is just data as it has nothing to teach us.
- No location available
-

In addition, what constitutes information to one person, may in fact be data to others as they may not have the needed context to make full use of it.
- No location available
-

It has no context except for its relationship to other bits of data. Without further context, data is meaningless as the user cannot determine where it came from, why it is being communicated, etc. Examples of data are lists of temperature, scores, and bits of news. (Wurman, 2001)
- No location available
-
- [note::Data derives its meaning from its context (e.g. when it is reviewed by a person looking to solve a particular problem, a piece or group of data can yield valuable information about the root cause of that problem)]

Data also serves as a "reality check" in that it provides feedback so that we can validate or challenge an assumption.
- No location available
-