Instead of asking for what’s missing, instead the solution is to ask- what is the root cause of users not using the product? Where’s the fundamental bottleneck? In a world where 80% of daily active users are lost within 30 days, there’s a lot of reasons why users are bouncing before they even get into the “deep engagement features” you’ve built out. Asking engaged users what features they want won’t help much- instead you’ll likely get a laundry list of disorganized features that will push you towards your competitors.
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