Specifically, we suggest that consumers should (1) buy more experiences and fewer material goods; (2) use their money to benefit others rather than themselves; (3) buy many small pleasures rather than fewer large ones; (4) eschew extended warranties and other forms of overpriced insurance; (5) delay consumption; (6) consider how peripheral features of their purchases may affect their day-to-day lives; (7) beware of comparison shopping; and (8) pay close attention to the happiness of others.
- Page 2
-

Money is an opportunity for happiness, but it is an opportunity that people routinely squander because the things they think will make them happy often don’t.
- Page 4
-

But when it comes to happiness, the nature of the activity in which people are engaged seems to matter less than the fact that they are engaged in it (Csikszentmihalyi, 1999).
- Page 6
-
- [note::"A wandering mind is an unhappy mind"]

Experiences are good; but why are they better than things? One reason is that we adapt to things so quickly. After devoting days to selecting the perfect hardwood floor to install in a new condo, homebuyers find their once beloved Brazilian cherry floors quickly become nothing more than the unnoticed ground beneath their feet. In contrast, their memory of seeing a baby cheetah at dawn on an African safari continues to provide delight.
- Page 7
-

Things bring us happiness when we use them, but not so much when we merely think about them. Experiences bring happiness in both cases—and some (e.g., climbing a mountain or making love to a new partner) may even be better contemplated than consummated (Loewenstein, 1999).
- Page 8
-

Because of this, almost anything we do to improve our connections with others tends to improve our happiness as well—and that includes spending money.
- Page 9
- happiness, connection, belonging,
- [note::"Because of (human's hypersociality)"]