We started off by creating an internal site that talked about effective altruism and made the case for why it was important. The site took a lot of text from the main https://www.effectivealtruism.org/ website, but looked to appeal specifically to Microsoft employees.
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We also sent out promotional emails to various internal mailing lists (Hack for Good, Vegans at Microsoft, Indians at Microsoft, etc) and even some teams. In each of these, we tried to explain why EA or EA principles would be interesting or relevant to the group, and linked them to our website to learn more. We also created an internal EA mailing list for any interested employees to join.
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