(highlight:: Creating a Full Vaccine for Change
Summary:
The tobacco control movement applied a 'full vaccine' approach to limit promotion, restrict smoking areas, increase product prices, offer alternatives to support quitting, and shape a new environment.
This strategy focused on creating a new reality through surrounding messages, legislation, and products, rather than solely relying on changing stories people hear.
Transcript:
Speaker 1
Yes. And there is actually a very interesting quote from the book of Leslie Crutchfield, how change happens, which actually examines this case in even more detail from a slightly different Perspective. One of the people interviewed for this book said that the tobacco control movement had to apply the full vaccine. So to limit promotion, to limit places where people could smoke, to work on the price of the products to get it out of the reach of especially young people and to offer alternative products That would help people quit and never get back to smoking. So this full vaccine creating the environment and not only looking at stories that people hear, but actually shaping the new reality for people to be seeing these new messages from The things they buy, from things that surround them, from the legislation that they have to abide by.)
- Time 0:15:25
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Who are we to push (X narrative? The Importance of engaging stakeholder in social change
Transcript:
Speaker 2
What are some of the ethical issues you've seen in thinking about mindset and trying to change the way people think? Has anything bubbled up there for you?
Speaker 1
Yes, so for me from the very beginning, an important question has been who are we to decide what people need to think? And so being very clear about our values and why we do this and basing all our efforts on collaboration with affected social groups, so making sure that they are the center so that it's Not someone who comes from the outside and decides, so this is a new way of thinking, we all need to embrace it, but really first understanding who is affected by the social problem and What's their thinking on how it could be different and being very clear about the values that we communicate and also establishing some kind of consensus about it before we go public,)
- Time 0:28:57
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(highlight:: "There Isn't Anyone Who We Couldn't Learn To Love If We Knew Their Story"
Transcript:
Speaker 1
Sometimes fall into judging too easily and perhaps thinking negatively about those people who think differently. But I quite like the saying that there isn't anyone who couldn't be loved. There isn't anyone who we couldn't learn to love if we knew their story. So exercising empathy in understanding people with different ways of thinking than ours, I think is one of the key principles that we need to take into this work.)
- Time 0:39:01
- understanding, empathy,

(highlight:: Creating a Full Vaccine for Change
Summary:
The tobacco control movement applied a 'full vaccine' approach to limit promotion, restrict smoking areas, increase product prices, offer alternatives to support quitting, and shape a new environment.
This strategy focused on creating a new reality through surrounding messages, legislation, and products, rather than solely relying on changing stories people hear.
Transcript:
Speaker 1
Yes. And there is actually a very interesting quote from the book of Leslie Crutchfield, how change happens, which actually examines this case in even more detail from a slightly different Perspective. One of the people interviewed for this book said that the tobacco control movement had to apply the full vaccine. So to limit promotion, to limit places where people could smoke, to work on the price of the products to get it out of the reach of especially young people and to offer alternative products That would help people quit and never get back to smoking. So this full vaccine creating the environment and not only looking at stories that people hear, but actually shaping the new reality for people to be seeing these new messages from The things they buy, from things that surround them, from the legislation that they have to abide by.)
- Time 0:15:25
-

Who are we to push (X narrative? The Importance of engaging stakeholder in social change
Transcript:
Speaker 2
What are some of the ethical issues you've seen in thinking about mindset and trying to change the way people think? Has anything bubbled up there for you?
Speaker 1
Yes, so for me from the very beginning, an important question has been who are we to decide what people need to think? And so being very clear about our values and why we do this and basing all our efforts on collaboration with affected social groups, so making sure that they are the center so that it's Not someone who comes from the outside and decides, so this is a new way of thinking, we all need to embrace it, but really first understanding who is affected by the social problem and What's their thinking on how it could be different and being very clear about the values that we communicate and also establishing some kind of consensus about it before we go public,)
- Time 0:28:57
-

(highlight:: "There Isn't Anyone Who We Couldn't Learn To Love If We Knew Their Story"
Transcript:
Speaker 1
Sometimes fall into judging too easily and perhaps thinking negatively about those people who think differently. But I quite like the saying that there isn't anyone who couldn't be loved. There isn't anyone who we couldn't learn to love if we knew their story. So exercising empathy in understanding people with different ways of thinking than ours, I think is one of the key principles that we need to take into this work.)
- Time 0:39:01
- understanding, empathy,