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(highlight:: 1. The Industrial Economy
You win when you fit into the system)
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(highlight:: 2. The Knowledge Economy
The more you know, the more you win)
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(highlight:: 3. The Adaptive Economy
Those who learn fast, adapt, and apply expertise across domains, win.)
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(highlight:: The most important levers over the next 20 years will be:
• Tools—those who effectively & efficiently use technology as a tool for better work and life outcomes
• Network—those who build strong, deep networks will be more resilient and have access to more opportunities. Verticalised, curated career communities will become as mainstream as belonging to a gym. Communities like Generalist World, the Community Collective, and Lenny’s Newsletter, become the trusted home for navigating careers.
• Distribution—it’s never been easier to distribute & access information. The people who win in this economy will not be those with the widest distribution eg: giant influencers (because the barrier to entry is so low), but those who have the most trusted distribution.)
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I think we’ll also see a sharp rise in micro-learning; shorter & more intense periods of education. The metric of an education programme’s success won’t be the length of time you study, but the speed at which you become commercially competent.
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Spiky careers are made up of intentional peaks of depth followed by slopes of application. Rather than climbing a linear career ladder with a single destination, spiky careerists spend periods (can be many years!) sharpening their depth of knowledge in a domain, discipline or role (aka: learning the thing), followed by a period of meaningful application (eg: doing the work). If this career were a shape, it might be MWMW.
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