Like simpler games, real-world metas come in roughly two flavours: ones that are defined by external changes to the rules of a game, and ones that are shaped by a dynamic equilibrium of competition within a stable system of play. Unlike games, however, real-world domains have no set rules: they are vastly more complicated and interesting, because the rules change only when someone notices the rules have changed.
- No location available
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- [note::I think the game of "personal information management" has changed drastically since the launch of ChatGPT 1 year ago, but no one really talks about it.]

The best marketers are therefore the ones who advance the best practices the fastest to keep ahead of the mainstream, or are able to identify and develop playbooks for new channels before the old ones become too inefficient to fight in. The quicker they identify new channels and the longer they keep their playbooks secret, the better the marketing game becomes for them.
- No location available
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- [note::"New channels" as in Google Adwords → Facebook ad ecosystem → Instagram → Instagram stories.
As popularity of each of a given channel grows, it becomes harder and harder to extract value from it]

because expertise is necessary to play the metagame, it is often useful to search for the meta in your domain as a north star for expertise. The way I remind myself of this is to say that I should ‘locate the meta’ whenever I’m at the bottom of a skill tree. Even if I can’t yet participate, searching for the metagame that experts play will usually give me hints as to what skills I must acquire in order to become good enough.
- No location available
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- [note::Searching for the meta = listening to expert's talk about their craft?]

the meta is what you get after you master boring fundamentals. But observing the state of the current meta often reveals what boring fundamentals you need to learn.This is particularly useful if your skill tree has no set syllabus. It is especially useful when you don’t have a coach.
- No location available
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- [note::In other words: pay attention to expert perspective, especially when you want to learn about an emerging field and don't have mentors]

Like simpler games, real-world metas come in roughly two flavours: ones that are defined by external changes to the rules of a game, and ones that are shaped by a dynamic equilibrium of competition within a stable system of play. Unlike games, however, real-world domains have no set rules: they are vastly more complicated and interesting, because the rules change only when someone notices the rules have changed.
- No location available
-
- [note::I think the game of "personal information management" has changed drastically since the launch of ChatGPT 1 year ago, but no one really talks about it.]

The best marketers are therefore the ones who advance the best practices the fastest to keep ahead of the mainstream, or are able to identify and develop playbooks for new channels before the old ones become too inefficient to fight in. The quicker they identify new channels and the longer they keep their playbooks secret, the better the marketing game becomes for them.
- No location available
-
- [note::"New channels" as in Google Adwords → Facebook ad ecosystem → Instagram → Instagram stories.
As popularity of each of a given channel grows, it becomes harder and harder to extract value from it]

because expertise is necessary to play the metagame, it is often useful to search for the meta in your domain as a north star for expertise. The way I remind myself of this is to say that I should ‘locate the meta’ whenever I’m at the bottom of a skill tree. Even if I can’t yet participate, searching for the metagame that experts play will usually give me hints as to what skills I must acquire in order to become good enough.
- No location available
-
- [note::Searching for the meta = listening to expert's talk about their craft?]

the meta is what you get after you master boring fundamentals. But observing the state of the current meta often reveals what boring fundamentals you need to learn.This is particularly useful if your skill tree has no set syllabus. It is especially useful when you don’t have a coach.
- No location available
-
- [note::In other words: pay attention to expert perspective, especially when you want to learn about an emerging field and don't have mentors]