How Great Leaders Communicate
@tags:: #litā/š°ļøarticle/highlights
@links:: communication, leadership,
@ref:: How Great Leaders Communicate
@author:: hbr.org
=this.file.name
Reference
=this.ref
Notes
āIf you care about being thought credible and intelligent, do not use complex language where simpler language will do,ā writes Nobel prizeāwinning economist Daniel Kahneman in Thinking, Fast and Slow.
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When you introduce a new or abstract idea, your audience will automatically search for something familiar to help them make sense of it. Introduce a novel metaphor and beat them to the punch.
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(highlight:: Any time you introduce numbers, take the extra step to make them engaging, memorable, and, ultimately, persuasive.
For example, by 2025 scientists expect humans to produce 175 zettabytes of data annually, or one trillion gigabytes. Itās simply too big a number for most people to wrap their minds around. But what if I said that if you could store 175 zettabytes of data on DVDs, the disks would circle the earth 222 times? Itās still a big number, but the description is more engaging because it paints a vivid image in your mindās eye.)
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Transformational leaders overcommunicate. They repeat the mission so often, it becomes a mantra.
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- communication, collective identity, leadership, coordination,
dg-publish: true
created: 2024-07-01
modified: 2024-07-01
title: How Great Leaders Communicate
source: hypothesis
@tags:: #litā/š°ļøarticle/highlights
@links:: communication, leadership,
@ref:: How Great Leaders Communicate
@author:: hbr.org
=this.file.name
Reference
=this.ref
Notes
āIf you care about being thought credible and intelligent, do not use complex language where simpler language will do,ā writes Nobel prizeāwinning economist Daniel Kahneman in Thinking, Fast and Slow.
- No location available
-
When you introduce a new or abstract idea, your audience will automatically search for something familiar to help them make sense of it. Introduce a novel metaphor and beat them to the punch.
- No location available
-
(highlight:: Any time you introduce numbers, take the extra step to make them engaging, memorable, and, ultimately, persuasive.
For example, by 2025 scientists expect humans to produce 175 zettabytes of data annually, or one trillion gigabytes. Itās simply too big a number for most people to wrap their minds around. But what if I said that if you could store 175 zettabytes of data on DVDs, the disks would circle the earth 222 times? Itās still a big number, but the description is more engaging because it paints a vivid image in your mindās eye.)
- No location available
-
Transformational leaders overcommunicate. They repeat the mission so often, it becomes a mantra.
- No location available
- communication, collective identity, leadership, coordination,