!tags:: #lit✍/🎓course #status🚦/🟢green
!links:: Zenko Mapping Futures Thinking Innovation Strategic Planning Strategy

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Reference

• Zenko Mapping — John Willshire - YouTube

Summary

Notes

What is Zenko mapping?

• A way of...

  • Planning the operations of people and the space around them
  • Charting progress
  • Anticipating issues
  • Ensuring you're always doing the next right thing

• Two axes

  • People & Space
  • Space axis
    • Sketch
      • An early stage demonstration of something that you're doing
      • Quick & easy to realize
    • Scaffold
      • Once you've decided that you want to do one of these ideas
      • Question to ask
        • What's in going to take?
        • What are the requirements?
        • What are the implications?
        • What are the knock on effects?
    • Structure - Actually building the thing
  • People axis
    • Team
      • The people who are working on something all the time
      • See all the information that's come through during development of idea, but they don't know everything, which is where the Quant phases come in
    • Qual
      • The "Why"
      • Talking to users & potential customers
      • Talking to other people in the business
      • Talking to journalists or academics or people who have other opinions about the space that they didn't know about
      • But you can't talk to everything, which is where the Quant phase comes in
    • Quant
      • The "What"
      • The representation of behaviors at scale
    • How it works
      • Start at Sketch & Team sections
        • Two choices: Search & Develop or Improve & Share
  • About both identifying the stuff you do know about, but also (perhaps more) about identifying the stuff you don't know about
    - Why don't we have any early stage quant data?
    - Why don't you have anything that's telling us about the insights of early stage users?

• Tips

  • Essential to define the boundaries of the map

• 3 layers

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  • 
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• Information is light, not liquid

  • When you think about information as a liquid (e.g. "data is the new oil", the language that's used focuses on the containers and channels information is pushed through
    • Viewing data as a "tsunami" is not helpful, it's just scary
  • When you think about information as light (e.g. individual pixels and particles that come together to spur the imagination), it helps spur questions like
    • "How do I help people see something different?"
    • "How do we frame something?"
    • "How do get across these ideas to others in a way that makes the most of their time?"

• 3D print this card #could