!tags:: #lit✍/podcast #status🚦/🟢green
!links:: Product Marketing Sales Consumer Products

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Reference

• Being an Engineer: High End Iron Entries, Semiconductors, and Electric Motors - Justin Smart

Notes

• "In the consumer products world, companies aren't selling lures to the fish, they're selling to the fisherman"
  • A fisherman is going to choose a lure based on what he thinks will catch the most fish, not which lure will actually catch the most fish